The company introduces the One TV app, with OTT technology

One Albania, the leading telecommunications operator in the country, presents an innovative transformation of the One TV application, available to customers who have smart TVs. This key moment follows the successful transformation of the One TV platform in October 2023 and marks an important step forward in offering customers a flexible and modern television experience. The ONE TV app brings a new level of convenience and accessibility to home entertainment. It allows customers to enjoy television through any access channel based on their preferences, be it through smart TVs, mobile phones, or tablets. The app is available on all Android TV, Samsung, LG and Apple TV operating systems, providing a user-friendly experience.

The move to a standalone app for smart TVs reflects One Albania's commitment to keep up with the latest industry trends. The One TV service, previously accessible via set-top box, tablet and mobile, now includes wider access to smart TVs, offering a user-friendly interface across devices. This extension provides a dynamic experience for all users, no matter where they are in the home.

As the first company in Albania to offer integrated technology services, One Albania offers a diverse range of content, designed to meet the diverse tastes of its customers.

“One TV has transformed the traditional television experience into a connected, interactive medium. All this is not just about watching TV; it's about experiencing and enjoying content tailored to personal preferences and lifestyle," said Athanasios Paraskevas, Director of the Consumer Commercial Group.

The development of this standalone app was inspired by growing customer demands and emerging market trends. This platform offers flexible, high-quality service to TV smart, providing an unparalleled entertainment experience. This experience will be able to be experienced not only by those who are part of One, but also by those who belong to internet networks in the Albanian territory. Also, everyone will have the opportunity to try this new experience without payment, for a term of 30 days.

One Albania plans to further expand its offering, adding exclusive partnerships and advanced features such as personalized recommendations and content curation in the highest broadcast qualities. One Albania is investing in network infrastructure to improve broadcast quality and is exploring the use of emerging technologies such as 5G to further improve broadcast performance.