As part of the panel at the "Conference on Investments and Economic Development of Europe and Albania", One Albania, represented by the Executive Director Mr. Brano Djurovic, shared the aspiration to promote innovation and sustainable development, appearing as a devoted supporter of increasing tourism and economic prosperity in the region.

Based on this historic moment for the country, not only in the tourism sector, but also in the telecommunications landscape, One Albania renewed its commitment to promoting these important initiatives.

"In the recent years, we are seeing that our business is changing, because the tourism model has also changed. We have online services like Air BNB, people buy tickets online, this economy is developing for everyone, everyone is represented in some way. It is being operated massively through telecommunication networks and so we must use smart devices all the time. This is our critical role, to enable quality connectivity throughout Albania," said Brano Djurovic, Executive Director of One Albania.

During the conference, which revealed the countless opportunities that await investors and interested parties, One Albania, a catalyst for the promotion of tourism and communication throughout the Western Balkans, emphasized the opportunities offered not only to foreign tourists, but also to Albanians to stay connected to their loved ones wherever they travel, through the elimination of roaming charges.

"About 4-5 years ago, we removed the roaming fees for the Western Balkans countries, and during these years we have seen an extraordinary increase in the mobility of people, but also of mobile services in the region. So, it's easier for those who do business, but also for tourists to stay connected with their families all the time and travel more," added Djurovic.

ONE Albania remains committed to empowering communities and fostering socio-economic growth through telecommunications, to further help in positioning Albania as a leading destination on the global tourism map.